the HEART of it all
Anabella Bergero is a creative entrepreneur, educator, and artist working at the intersection of fashion, art, and personal transformation. Through her ecosystem To Create Is To Become, she cultivates impact across coaching, creative collaborations, education, and limited-edition art and fashion projects, guiding others to build purposeful lives and ventures through creativity.
life as a CREATIVE process
Cultivating Impact through commissions, collaborations, mentorship, and transformative education.
Designing a Life of Meaning
I believe creativity is more than expression. It is a way of becoming. For over 15 years, I have used it as a force for transformation, turning ideas into projects, visions into brands, and personal stories into collective experiences.
In my own life, creativity has been a compass for purposeful growth and reinvention. When life seems to close every door, creativity, at the palm of our hands, becomes a quiet reminder that the principles of design can be applied to navigate uncertainty, reimagine what is possible, and begin again with intention. I like to call this “Life as a Creative Process.”
This approach shapes everything I do, from building brands and communities to creating educational spaces that inspire and connect. At its core, it’s about supporting others to do the same: translating inner purpose into creative impact.
From Argentina to the World
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What began as childhood sketches and makeshift runway shows in a small town in Argentina grew into a global creative journey that went far beyond what my wildest dreams could have imagined. This was reinforced by my first migratory experience with my family, from my beloved rural Córdoba to Mexico City. Later came Buenos Aires, Copenhagen, London, New York, Miami, and now Sarasota.
In my early twenties, I launched an award-winning fashion label, Maison Nomade, earning recognition as Emerging Designer of the Year by Harper’s Bazaar Argentina, winning the sixth edition of Fashion Edition Buenos Aires, and being selected for the 2016 “35 Under 35” by the Argentine newspaper La Nación. These were my first steps into a creatively entrepreneurial career, bringing my designs to runways such as Buenos Aires Fashion Week, Mercedes-Benz Fashion Week Mexico, and other local events and exhibitions.
Creating with Intention
Later, I created a community of creatives in London celebrating Latin American creative identity, hosting networking events, guest speaker panels, and exhibitions. This inspired a pivotal and innovative move in my career when, in the midst of the pandemic and after moving from New York to Miami, I joined the Bay Area–based startup MUSA Exhibitions, becoming a co-founder and launching the project in Miami.
Working with a team across Miami, Argentina, and Berkeley, I led the rebranding of MUSA Exhibitions, managed a community of more than 500 artists, curated exhibitions in local venues, and launched the MUSA online marketplace for emerging designers, leveraging technology to rethink how we exhibit, collect, and share art.
I was selected for the Female Founders Catalyst Program by Techstars and J.P. Morgan. While the project did not continue after 2022, that experience sharpened my understanding of innovation, entrepreneurship, and the power of building things with intention.
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Teaching, Speaking, and Creating Impact
Over the years, I have led creative teams, built community-driven initiatives, and collaborated across industries to create work that resonates, including Walmart, Mastercard, Mimaki, and the sportswear brand Vitnik, among others.
My teaching and mentorship have extended to institutions and platforms around the world, from the Latin American Fashion Summit, where I mentored competition finalists preparing for their pitch, to the Bogotá Chamber of Commerce and Bogotá Fashion Week with Inquire Studio, where I consulted for more than 80 Colombian brands. I have spoken on entrepreneurship, creativity, and design for Mimaki USA and LATAM, and facilitated workshops at Istituto Marangoni, FIT, Universidad de Palermo, Faena Art, and Soho House.
In 2025, I joined Ringling College of Art and Design as Visiting Full-Time Faculty in the Business of Art and Design Department, where I research ways to make entrepreneurship frameworks accessible to creatives, translating this into the development of new curricular and co-curricular initiatives that expand access to entrepreneurial skill development across the College.
Heart of Community
My latest public art installation, Heart of Community, was commissioned by Faena Art, bringing thousands of visitors from Miami and around the world. This large-scale, participatory textile and storytelling experience, designed as a living archive of memory, belonging, and connection, was officially recognized by the City of Miami Beach for its cultural and social impact.
An extension of Heart of Community was presented in the Fashion Is Art segment by the Columbus Fashion Alliance, as part of the Short North District’s “Gallery Hop” November 2025 itinerary, in partnership with the Greater Columbus Arts Council and the Ohio Arts Council.
Alongside my creative practice, I write about creativity, transformation, and identity. My reflections have appeared in Marie Claire Argentina, L’Officiel, and Red+ Colombia, as well as in a column I wrote for Perfil newspaper, where I explored the intersection of aesthetics, meaning-making through creativity, and purposeful growth.
the power of CREATION
All of this comes together in the ethos To Create Is To Become, the lesson I encountered every step of the way. To create is one of the most life-affirming experiences. As Rollo May writes in The Courage to Create, “Creativity is the process of bringing something new into being. Creativity requires passion and commitment. Out of the creative act is born the self.”
Research continues to affirm this truth: engaging in creative expression reduces stress by up to 75% (American Journal of Public Health, 2010), increases problem-solving capacity by up to 60% (Journal of Positive Psychology, 2021), and is linked to higher levels of emotional resilience and well-being. A creative outlet expands perspective, builds endurance through failure, and fosters a deeper sense of meaning and vitality in everyday life.
TO CREATE IS TO BECOME
To Create Is To Become is the ethos that holds it all together, combining coaching, creative collaborations, education, and limited-edition art and fashion drops. It offers a 360-degree approach that weaves together soul and strategy, art and structure, creativity and entrepreneurship. At its core, it’s a space that nurtures authenticity, where creativity leads to wholeness and fulfillment.
If you feel a spark, a question, or a project taking shape, welcome. This is where vision begins to move. You are in good company.